Boutique Style



London's wood flooring specialists Ecora were appointed to supply the natural wood flooring to iconic designer clothing boutique 'Chic & Seek' in Notting Hill. The results speak for themselves.

Chic & Seek has an excellent reputation for stocking 'must buy' pieces of pre-loved designer clothing, bags, shoes and accessories. Founded in 2009 by former Anya Hindmarch manager Tara Nash the boutique is located in a charming historic mews house and is filled with cult designer labels and unique much sought after collector's pieces.

The interior of the Chic & Seek boutique combines period architecture with contemporary design and acts as a striking backdrop to the eye-catching array of glamorous designer items. The space itself is relatively intimate and therefore the use of light reflecting surfaces and large windows helps retain a clean, contemporary atmosphere.

The natural wood flooring used throughout the boutique was specified by owner Tara to act as a neutral yet contemporary backdrop for the rails of designer clothing, racks of stunning footwear and pedestals of gorgeous bags and accessories. The lightly brushed white waxed floor sits comfortably alongside the reception desk which features artwork that creates an optical illusion, whilst the splashes of hi-gloss candy pink paint used throughout the boutique contrast perfectly with the mellowness of the natural wood floor.

Sales Director of Ecora Jeandré du Toit explains “The white hard-waxed herringbone oak works particularly well in a commercial environment as it is hardwearing yet has a good strong pattern which adds interest to the space. The Herringbone design is very popular at the moment and looks good in period properties as it compliments the original architectural features. The hand brushed finish and white hardwax oil give a more contemporary touch to the flooring giving an 'ageless quality' to the finished project.

The boutique is a veritable treasure trove of quilted Chanel bags, Hermes signature silk scarves and Celine's structured totes. Chic and Seek hand-picks each piece of clothing and every single accessory from some of London's most fashionable women. Every item is then displayed in style within the uber-chic boutique environment and sold on to style conscious fashionistas.

Brands available at Chic & Seek include: Loewe, Lanvin, Chanel, Emilio, Pucci, Hermes, v73, Jacques, Faith, Bottega, Veneta and Celine.

Project Details:
Tara Nash
Chic & Seek, Notting Hill

Flooring by
Oak Herringbone 13x140x700mm
Finish White Hardwax Oil
Area sq. 35M2